Developing a Relationship With Your Readers
Having a relationship with your readers means they value your blog and they share the link to it with other people. You want that type of connection because as a professional, the traffic and branding that you gain will be priceless.
When blogs have a loyal readership, they enjoy a fantastic word of mouth traffic flow. While many bloggers are out there buying links back to their site and paying people to help them get traffic, you can do it all for free.
First, pick topics they want to know about. Part of your job in relationship building is to listen to your audience and meet their needs. There are many ways you can do this.
Do some preliminary keyword research to find out what people want to know in your niche. Using the menopause example, you could go to UberSuggest.org and type in what are menopause.
This is known as a sentence starter – and it gives you some insight into what type of blog post you might want to do, such as:
· What are menopause hot flashes like?
· What are menopause symptoms caused by?
· What are the best menopause vitamins?
A good keyword tool gives you help on what to blog about. But there’s more that you can do to find topics. You can look in forum threads and see what people are asking.
You can also simply invite your readers to submit questions to you. You can do this on your email autoresponder opt in form, or have a special contact form on your blog where people can engage with you that way.
Whenever someone emails you with a question, you can assume there are more people out there who are wondering the same thing. Use those questions as fodder for your blog topics.
When you start blogging about all of these things, it makes the audience feel like you’ve really got your finger on the pulse of the marketplace – like you have great instincts.
Next, write in a highly conversational style and end each blog with an invitation to connect. People need to feel like you’re speaking just to them – even if you’re not.
If you write, make sure it’s conversational and not stuffy like you’d write for a professional publication. If you make a video blog, look right in the camera and be casual and relaxed, not stuff and nervous.
When you end a blog post, you can ask a question or invite people to share their own $0.02 about the topic in the comments. Make sure that whatever comment system you’re using, it’s easy to find – because some are almost hidden.
Participate in the conversation that goes on in your blog comments. If people are kind enough to take you up on your invitation, then make an effort to have a dialogue with them.
Thank them for their comment, call them by name, and open up a discussion about what they had to say. You can use a plugin to help the comments become “threaded,” which helps all of your readers see who was responding to who.