Blogging has been a widely known concept for quite some time now. While they may not know the technical ins and outs of how it works, many men and women have heard about blogging in pop culture.
Julie and Julia is a good example of this. It’s a movie that originated from a true life tale of Julie Powell, who set out to blog about her experiences cooking each of Julia Child’s 524 recipes from her book Mastering the Art of French Cooking in just 365 days.
Her blog became so popular that she was offered a book and movie deal for her efforts, and she also published her second book. Her success isn’t common, but not everyone needs a book and movie deal to make a substantial profit from their blog!
Where Most People Go Wrong
Looking for “blog jobs” online is something many people do these days. They know they love to post on Facebook and they hate their current 8-5 job, so they think they’d love to get hired as an official blogger for a company.
It’s true that more and more companies are coming onboard as blog entities – because they understand the value of having a social media presence online, part of which is their blog audience (in addition to Twitter, Facebook, and Google Plus, for example).
But you have to understand that when a company sets out to attract a blogger to represent their business online, they don’t want an amateur blogger. They want someone who understands the business side of blogging – because when you’re a blogger, you’re building a brand (or destroying it, in some unfortunate cases).
When you start looking at professional blogger-for-hire jobs, you’ll see that they want you to understand online marketing fully, they want you to deliver a certain number of blog posts per week (usually five), and sometimes want you to go out and find guest blogging opportunities where you can blog elsewhere and link back to their main blog.
It’s not a good career for someone who is new to blogging and thinks it “might be fun.” This is for seasoned professionals – and sometimes the company will even want to investigate to see what kind of current reach you have with your own content in the social media world.
If you’re already at a company that doesn’t have an online presence, then maybe you can make a suggestion that they allow you to head up that operation. This would give you a little experience so that you could then go out and brag about launching and generating a good buzz for your current company.
Choose a More Rewarding Blogging Career
The do-it-yourself route is far more rewarding when it comes to blogging. It’s something you can do anytime – in the morning before work, on your lunch hour, after work and on the weekends.
Then when it becomes profitable, you can use it to replace your current income and begin blogging fulltime. When you choose this path, you have much more personal satisfaction in your blogging career.
Blogging is a real business when you start pursuing it for financial reasons. Yes, it gives you much in terms of happiness – but when you’re making money doing something you love, it’s very rewarding.
You have to treat this like a business from the very start. If you start blogging haphazardly, then your readers will recognize that it’s an amateur site. Yes, some will become fans anyway – but others want to know they’re following a leader in whatever niche you choose to blog about.
How do you pick a niche for your blog? Some blogs have a multitude of topics – from entertainment to fashion to business to health. You can do that, but unless you have a team of contributors, it’s hard to maintain the momentum needed for a broad blog like this.
A better option might be to narrow down your focus into something that you really love. It can still be broad – like a women’s health blog for example. But it’s not as narrow as “everything” or “health in general” (including both genders).
You can even drill down more and go with one form of women’s health, like menopause or pregnancy. You don’t even need to be an expert in it – it’s all about sharing information and as you learn, you can share!
One thing that’s important is that you make sure that you love whatever topic you’re blogging about. You should want to wake up every day, eager to get to your computer.
If you dread it because it bores you or it’s depressing, then you won’t help your readers and the blog won’t become profitable for you.
Aside from the overall slant, you get to choose what each individual entry on your blog is all about. If you were blogging for another company, they might tell you what to blog about each day – even if you found it mundane.
You can set an entire editorial calendar for your blog where you choose which topics are presented to your readers. You also get to pick the tone for the blog pieces.
For example, let’s take the diet niche. You could be a fad and trend diet blogger who emphasizes fast weight loss – or someone who harps on the fact that weight loss should just be the adoption of better nutrition and exercise and the pounds should come off slowly.